CARMELO ANTHONY x STAYME7O
The process: Carmelo Anthony, was preparing to launch his first apparel line, Collection_001, under the STAYME7O brand, featuring a range of products including shirts, candles, and jackets. I was responsible for producing a behind-the-scenes (BTS) introduction video for the official website and social media channels. Throughout the process, I collaborated closely with the creative director of AVID Apparel to ensure the content aligned with their vision, the brand’s creative direction, and Carmelo Anthony’s signature style.
Shot on Sony FX9, edited in Adobe Premiere Pro.
CARMELO ANTHONY x FIBA ANNOUNCEMENT
The process: Carmelo Anthony was officially introduced as the FIBA Global Ambassador, and I had the privilege of accompanying him to the Philippines to document this significant moment. As basketball is the most popular sport in the country, it was an honor to immerse myself in the culture and capture the profound impact he has on both the league and the community.
Shot on Sony FX9, edited in Adobe Premiere Pro.
JAMEELA JAMIL x BAD DATES PODCAST
The process: Jameela Jamil, was preparing to launch her new podcast, Bad Dates. The goal was to capture her in New York City as her advertisement was displayed in Times Square and integrate this moment with her media tour. The final content was designed as an engaging social media post to generate excitement and anticipation among fans for the podcast’s release.
Shot on Sony A7SIV and iPhone, edited in Adobe Premiere Pro.
VII(N) - OATH OF FIDELITY
The process: Carmelo Anthony and VII(N), were launching their first wine offering, Oath of Fidelity. Carmelo approached me with the vision of illustrating how he and his partners, despite coming from different backgrounds, connected to collaborate on this exciting new venture. Our goal was to showcase how diverse paths can intersect, encouraging collaboration and introducing new voices to the world of wine.
Shot on Sony FX9, edited in DaVinci Resolve.
J.BALVIN - BTS
The process: J. Balvin, was in the midst of filming his new music video, Nivel De Perro, and we aimed to provide an exclusive behind-the-scenes look at the experience of filming in the heart of Queens, NY. My goal was to capture the excitement and energy of the fans who gathered in the streets, eager for a glimpse of the production and the artist in action.
Shot on Sony Sony FX9, edited in Adobe Premiere Pro.
NEW YORK JETS
NYJ x HALLOWEEN
The process: During the 2021 season, the creative team developed a fun and engaging Halloween-themed video, drawing inspiration from various shows and movies. We set up a minimal yet effective lighting setup in the players' fieldhouse and directed the scenes based on our vision. The true creative transformation took place during the editing process, where we incorporated dark imagery and dynamic sound mixing to enhance the eerie and cinematic feel of the final piece.
Shot on Sony FX6. Edited in Adobe Premiere Pro and After Effects.
Award - New York Emmy for Best Promotional Video (Sports).
x SEASON HIGHLIGHTS
The process: As the 2021-2022 season concluded, we sought to highlight our top players through a series of stylized edits, unified by a consistent theme. I developed the concept of incorporating VHS-style graphics to evoke the feeling of “playing back the tape” on the past season. To personalize each highlight, I integrated customizable voiceovers, allowing each player to introduce themselves at the start of their feature.
Edited in Adobe Premiere Pro and After Effects.
NYJ x SOCIAL
The process: During my time with the New York Jets, I was often responsible for brainstorming and creating engaging, short-form social media content during the off-season. One example was a creative countdown to the new season, designed to incorporate players in a way that was both visually compelling and time-efficient. By locking down a shot on a tripod with a clean background and rotoscoping the player as he moved through his routine, we achieved a sleek and dynamic effect. Another example was a draft highlight showcasing a new player joining the team. My goal was to capture the excitement surrounding the addition and visually represent the “buzz” it generated across social media.
Edited in Adobe Premiere Pro and After Effects.
Award - New York Emmy Nomination for Best Editor (Sports).